I notice many of my colleagues use the term “Antiglare” and it bothers me a little. The term antiglare is misrepresenting the function of an antireflective coating and so, I believe it shouldn’t be used. Because it misrepresents the product it confuses patients and their expectations of the product are incorrect. As professionals we should strive to represent our products in the proper light so that patients can make an informed decision.
The term Antiglare insinuates that this product somehow reduces glare or filters glare. Antireflective coatings do not filter glare or do anything to reduce glare, that would be the job a polarized lens does. Antiglare was first coined as a coating for its use on scopes and binoculars, because it reduced the glare off the lens, not off of other objects.
I find that using “Antiglare” when talking with patients confuses them, especially patients new to glasses. They somehow expect that they will see less glare off their window and street lights and water. It is after all, an “Anti glare coating.” I’ve had several patients come back to me after purchasing and need explanation. Any time we have to explain what someone bought we are doing a disservice to our patient. We should rather explain what they will buy. Many customers will come in asking about antiglare coatings. We should correct them now and say “Antireflective coating.” We should be having this conversation with the patient before purchase rather than after so that the patient doesn’t feel we’ve somehow changed the story after the fact or taken them for an extra charge.
Antireflective coating allows more light to travel through the lens unhindered by reflecting off the surface of the lens. More light equals better vision. Visually, because the light is transmitting through the lens, we see less of the lens and more of what is beyond the lens, (the patients eyes, everything the patient is looking at). Explaining it to a patient in this way accurately represents the product the patient is about to purchase. As a professional we should strive to get across the proper information to our patients. We should correct our patients rather than taking the easy road and allowing them to believe that their new lenses will somehow remove the glare from the objects they look at.
Antireflective coating is a great product, I believe everyone should be wearing it. It also is easy to sell in the proper way, “More light, better vision.” It’s not necessary to misrepresent it in order to convince patients it good for them. There is no reason to suggest that we have a coating that removes the glare from other objects, there is no such coating. AR stands for itself and it is a good product without suggesting it does other things that it doesn’t. You are better off selling it as it is rather than dealing with a confused customer after their purchase.
What do you think?